Brighton’s answer to Boris bikes will be bright red cycles with a union jack basket, and will hit the road this summer.
Hourbike, which already runs schemes in Liverpool, Oxford and Reading, has just been given a three year contract to run Brighton and Hove’s bike share, beating four other applicants.
It will supply the 430 bikes and associated equipment and then manage and maintain the service. Based on Hourbike’s initial projections, the scheme is expected to bring new revenue to the council of between £20-£25k a year.
The bikes will be available to hire from hubs and docking stations at 50 locations across the city. Hire costs will start from £2 per trip or £8 per day with users having the option to pay as they go on a 3p per minute tariff (minimum £2 charge) or purchase an annual membership at £72, which includes 30 minutes free use every day.
Popular sites including the seafront and Brighton Station have been suggested as potential hubs with the scheme also operating along the A27 corridor, heading out to the university campus sites at Falmer.
Informal consultation on the hubs affecting street parking was carried out with residents, businesses and councillors in the direct vicinity of the sites between Aug-Dec 2016. Details of all proposed hub sites, subject to planning process, are available on the council website.
Gill Mitchell, lead member for environment and sustainability at Brighton & Hove City Council, said: “This is an exciting scheme that should work well for the city. The aim is to provide a flexible service that will give more choice to those who live, work or visit the city – providing an opportunity to cycle, even if you don’t own a bike or can’t bring one with you.”
Tim Caswell, managing director, Hourbike Ltd, added: “We’re thrilled to have been selected to deliver a new bike sharing scheme for Brighton & Hove. We know the number of people travelling around the city by bike is increasing so we’re looking forward to helping build on this with an additional cost-effective travel option.”
Infrastructure and start-up costs for the bikeshare scheme are £1.45 million, with £1.16 million secured by the council from the Local Enterprise Partnerships (LEP) and a further £290,000. matchfunding from the council’s Local Transport Plan. Once operational, HourBike will be responsible for covering all other costs.