Writers’ HQ believes they must be the only company in the world to have ended up with thousands more people signed up to their newsletter as a result of the new European privacy regulations.
Over the past weeks, inboxes across Europe have become clogged up with begging opt-in emails which have gone straight into trash – but the creative writing course and retreat company’s sweary and irreverent message ended up being forwarded on and shared instead.
Co-director of Writers’ HQ Sarah Lewis-Hammond, who wrote the policy, said they have been inundated with emails and social media messages from people saying how it was the only policy they actually read and the only newsletter they resubscribed to. They have even had to implement a licensing agreement as so many people wanted to use it for their websites.
Sarah said: “It’s crazy. We’ve published some really important, meaningful stuff on our site and this is the thing that gets the attention.
“The lesson we’re taking from this is to be much more belligerent and say f*** a lot more when it comes to implementing trade legislation. Maybe the Brexit negotiating team should take note.”