More than 20,000 Brighton and Hove Albion fans have renewed their season ticket for next season already.
The deadline for those paying upfront is 5pm on Thursday (13 March).
The club said: “Fans have once again demonstrated their outstanding loyalty to the club as season-ticket holders have renewed in huge numbers for the 2014-15 season.
“More than 20,000 existing holders have already signed up for next season and the club is expecting that number to rise significantly between now and Thursday’s 5pm upfront-payers deadline.”
Chief executive Paul Barber said: “It has been a phenomenal initial response and to have so many renewing so quickly is excellent.
“It would be easy to take it for granted but the loyalty shown by Albion fans is quite superb.
“Our season-ticket package will always represent the best value for Albion fans and I’m sure it will be another thrilling season – whatever level we are competing.
“We are also looking at different ways of enhancing matchdays at the Amex, including giving season-ticket holders free wifi, opening an additional pre-turnstile bar and investigating the possibility of external food and beverage options and entertainment.”