The Argus newspaper has reported sales of fewer than 5,000 copies a day in Brighton and Hove, according to JICREG (Joint Industry Committee for Regional Media Research).
The Sussex daily newspaper, based in Crowhurst Road, Hollingbury, sells 3,002 copies a day in Brighton and 1,867 in Hove.
The figures, published this week, are the lowest in the newspaper’s history.
They were based on a total circulation of 14,370 copies across the county for the six months from January to June this year.
The January to June sales figures were reported by the Argus and validated by the ABC (Audit Bureau of Circulations).
In June, however, the paper’s total circulation fell to 13,746. The rival Brighton and Hove Independent said that this suggested that sales of the Argus in Brighton and Hove could now be less than 4,500.