The i360 is among the latest local businesses to sign up as a living wage employer, making it one of the first major tourism attractions in the area to back the campaign.
Brighton i360 chief executive Eleanor Harris said: “I’m doing this because to me it makes perfect sense.
“If we pay more to our staff, we will be able to attract the very best against a lot of competition in a city where tourism-related employment accounts for 14 per cent of the workforce.
“Our team is growing fast already and when we launch the i360 in 2016 we will be running one of the top attractions in the UK.
“We want to attract and retain great people who are able to deliver outstanding customer service.
“If visitors have a fantastic experience when they visit us, they are more likely to recommend our attractions to friends and family and to share their positive experience on social media.
“We believe that paying decent wages will have a direct and positive impact on our bottom line.”
Almost 170 businesses, charities, social enterprises and public sector organisations have now signed up to the Brighton and Hove Living Wage Campaign.
To join them or to find out more, click here.