A shop selling designer sweatshirts and trainers at high prices is planning to move into the New Look store in Western Road.
Trade publication Drapers revealed last week that the Frasers chain had bought the freehold of the New Look shop.
Frasers, which is owned by Sports Direct entrepreneur Mike Ashley, has submitted plans to open a Flannels at the site.
In December, Frasers announced plans to expand the high end chain, including opening three flagship Flannels stores in Sheffield, Liverpool and Leicester.
The application, written by Jigsaw Planning, said that the store is currently vacant.
It asks for permission to replace New Look’s three double doors with a single door, and extending the shop windows to include digital screens.
It also wants to black out the second floor windows and paint the frames of the first floor windows black.
Flannels sells streetwear such as Guccie Hoodies for £1,250 or Jimmy Choo crystal trainers for £2,307.
All the chavs (who this shop is squarely aimed at) buy their naff labelled clothing online anyway.
Still, it will give them somewhere to hang out in all their EA7 tracksuits and other vile items before they jump on the No.1 bus home.
this should be a poundland or affordable housing
2 hoodies and a pair of 4.5 trainers please…or not.
Who can afford these prices after spending out on a Saver to get into town?
Ridiculous really.