Angry mothers took over a section of Brighton’s Sports Direct store in North Street, to protest at the company’s stance on breastfeeding.
Organiser Stacie Madden was delighted so many people turned up. The mother of one from Elm Grove said:”It felt really peaceful. It was a quiet, controlled but purposeful protest.
“We want Sports Direct to apologise and retrain their staff. It’s important to raise awareness of women’s rights to feed in public and make people realise breastfeeding is normal and natural.”
Protests have taken place at Sports Direct stores across the country after a young mother was told to leave the Nottingham store while breastfeeding her three-month-old baby.
Staff told her it was against the company’s policy and she had to feed her child outside in the rain while her father shopped.
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