A charity shop in Brighton is offering donors a window of opportunity – a chance to test a new way to give.
Cancer Research UK is trialling “contactless giving” technology at its Western Road shop for a fortnight from Friday (30 January).
It will be the first time that the charity has tried the technology, with its Brighton branch being one of four shops to take part in the trial.
The charity said: “The contactless giving technology gives the public the opportunity to donate £2 to Cancer Research UK’s life-saving research work by tapping their contactless debit or credit card on the window of the shop.
“The donation will trigger a screen showing the charity’s scientists at work in their lab, bringing to life exactly where their money goes.”
Paul Clarke, director of innovation for Cancer Research UK, said: “We are excited to be premiering this world-first use of contactless giving technology in a vibrant city like Brighton.
“The charity doesn’t receive any government funding for our vital research so we rely on the generosity of the public.
“The contactless giving though the shop window is a new and exciting way for people to donate to our work and help us bring forward the day when all cancers are cured.”
The contactless giving trial runs from this Friday until Friday 13 February. The initiative is timed to coincide with World Cancer Day on Wednesday 4 February.
Besides contactless giving, the charity is also asking people to unite on World Cancer Day by buying a Unity Band, available from Cancer Research UK shops, for a suggested donation of £2.
The bands remember loved ones, celebrate survivors, support those going through treatment now and help protect future generations.
Alternatively people can text Unite to 70200 to make a donation of £3.