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Sainsbury’s looks to innovation in Hove branch to revive supermarket chain’s fortunes

by Frank le Duc
Monday 15 Jun, 2015 at 1:04AM
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Sainsbury’s looks to innovation in Hove branch to revive supermarket chain’s fortunes

The Argos concession in Sainsbury's West Hove

The supermarket chain Sainsbury’s hopes that an innovation introduced in its West Hove branch could herald a revival in the company’s fortunes.

The branch is one of three to include an Argos concession – all opened over the past three months – and seven more are planned in the coming three months.

The Argos concession in Sainsbury's West Hove
The Argos concession in Sainsbury’s West Hove

Sainsbury’s has previously said that a quarter of its stores have under-used space.

The company plans to use some of this space for concession partnerships and to expand its non-food offer over the next five years.

The news was shared as the supermarket chain gave a financial update and said that sales were down for the sixth quarter in a row.

Price wars were blamed, with Aldi and Lidl in particular providing a challenge across the country. Locally, the Aldi in Carlton Terrace, Portslade, is a key rival.

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