Sainsbury’s looks to innovation in Hove branch to revive supermarket chain’s fortunes

Posted On 15 Jun 2015 at 1:04 am

The supermarket chain Sainsbury’s hopes that an innovation introduced in its West Hove branch could herald a revival in the company’s fortunes.

The branch is one of three to include an Argos concession – all opened over the past three months – and seven more are planned in the coming three months.

The Argos concession in Sainsbury's West Hove

The Argos concession in Sainsbury’s West Hove

Sainsbury’s has previously said that a quarter of its stores have under-used space.

The company plans to use some of this space for concession partnerships and to expand its non-food offer over the next five years.

The news was shared as the supermarket chain gave a financial update and said that sales were down for the sixth quarter in a row.

Price wars were blamed, with Aldi and Lidl in particular providing a challenge across the country. Locally, the Aldi in Carlton Terrace, Portslade, is a key rival.

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