No Ball Games signs on one Brighton Estate have been replaced with new notices encouraging play instead.
They are part of a new approach from the group to encourage playtime and promote children’s health, well-being and happiness.
Maggie Houghton, Hyde’s innovation advisor, said: “With our Please Play Here approach we are aiming to strengthen a culture of play across our organisation, and in our neighborhoods.
“We will do this by education front line staff about the benefits of play, helping them to support our residents to create communities where play is encouraged and supported.
“We recognise that playing is not anti-social, and we will not respond to complaints about play as if it is behavior to be discouraged. But we will also take this a step further, and positively encourage our residents to create an environment for safe playing where they live.”
Research carried out for National Playday, which is held every August, shows 81% of adults believe children playing outside helps to improve community spirit and 70% think that it makes an area more desirable to live in.