The Albion have signed 26-year-old Dutch midfielder Danny Holla from ADO Den Haag.
Albion, who have received in excess of £10 million in transfer fees this summer, have so far not revealed what type of fee is involved.
However, this appears not to be the marque signing that many Albion fans were expecting.
With two weeks of the summer transfer window left, many will be eagerly waiting to see what Messrs Bloom, Burke and Hyypia have left up their collective sleeves.