Sales of The Argus newspaper fell to a record low, according to the latest audited figures.
In the six months to the end of June, the Brighton newspaper’s circulation fell 13.6 per cent to an average of 14,370 copies a day. It is based in Crowhurst Road, Hollingbury.
And the Audit Bureau of Circulations (ABC) figures, published on Wednesday (27 August), showed a daily sale of 13,746 in June, the lowest monthly figure to have been recorded.
The Brighton and Hove Independent – a rival to The Argus – published the ABC figures today (Friday 29 August) and said: “On average, the daily circulation of The Argus across East Sussex, West Sussex, and Brighton and Hove was just 14,370 in the first half of the year. It is estimated it sells only 4,600 copies within the city.
“The sharp fall could have been worse. Previous six-monthly falls were 21.1 per cent and 25.8 per cent.
“The disclosure of the newspaper’s continuing decline comes after the Advertising Standards Authority found it guilty of misleading advertisers by publishing an unsubstantiated claim that its audience had increased by 24.6 per cent.”
The free Independent said that it was now distributing 14,000 copies a week – and all of them within Brighton and Hove.