Ikea is opening a Brighton pop up store tomorrow ahead of a summer opening of its main Churchill Square store.
The temporary shop, between Mango and Schuh, will be showcasing kitchen ranges and Pax wardrobes and selling a range of 150 home furnishing accessories.
The retail giant is also advertising 120 jobs for the main store from next week, including sales, interior design and furniture building roles.
Jobs at its Oxford Street store were advertised at the beginning of February, three months before the London store’s 1 May opening date.
The Brighton pop up store will be open for three months, until late July – three months from now.
Jakob Bertilsson, Area Manager, IKEA UK and Ireland said: “We are thrilled to introduce a taste of Swedish design and functional home solutions to Brighton ahead of our permanent store opening later this summer.
“Our pop-up shop is the perfect spot for customers looking to craft their dream kitchen or storage needs and is an opportunity for us to engage with the local community and showcase our range of affordable home furnishing products.
“Whether you’re coming to meet IKEA for the first time, or popping in for storage inspiration, we look forward to welcoming visitors and becoming part of Brighton’s vibrant retail scene.”
Once open, the permanent shop will sell smaller home furnishing items – a range previously described as anything up to the size of a coffee table.
It will also feature a Swedish deli which will serve meatballs.
The pop-up shop, which will also be a click and collect point, will be open Monday to Wednesday 10am to 6pm, Thursday to Saturday 10am to 7pm and Sunday 11am – 5pm.
Ikea says the opening date for the permanent Brighton store will be announced in due course.
I don’t think they realise that most people in the city use bikes and busses due to no parking. Are they hoping to bring thousands of motorists to the already gridlocked city?
Doesn’t seem they have done their homework, there’s a reason why these places are at out of town retail parks.
People come to Brighton to enjoy the weather, visit the lanes and stay in hotels, not to buy MDF origami and pay £5 for 30 minutes parking..
“ Once open, the permanent shop will sell smaller home furnishing items – a range previously described as anything up to the size of a coffee table.”
This is not a full service store.
It’s a new concept more suited to in-town shopping.
I’ve been to the one in San Francisco and it works well.
You can see for example sofas and then order in store for home delivery or go back home and order sat your existing sofa. Though you can also order for pick up from the car park at a later date. If anything parking and traffic there or Oxford St is worse than here!
If you’re buying a few tea lights and a snake you can easily get on the bus (or bike)
Their new store on Oxford Street is exactly the same concept.
IKEA have definitely done their homework. You don’t spend £150m buying an entire shopping centre on a whim.
This is not the same as the out of town shops. It’s an entirely different concept. You can buy small items like home furnishings and view room settings and then order larger items for click and collect or delivery. I’ve been to the one in Hammersmith and it’s great
We need to embrace new thinking – just because something is not like it used to be doesn’t mean it’s wrong. We shall have to wait and see – who knows – we might yet be surprised! I look forward to when we can visit their café/restaurant – the food is very good, and not too expensive either.
It also saves those who live on the mid south east and west coast driving all the way to either Southampton or Croydon to see or buy their very useful and affordable merchandise. I bought IKEA settees online, had it delivered, fortunately it fitted okay but it’s not the same as seeing the product before buying.
Brighton Store Opens in Aug 25
But who would pay for the Parking just to Collect an Item from IKEA-and not do a full day shopping-there must be something in place just to collect.
It’s Employing 150 staff-not like Croydon or Southampton where it’s 4,000 Staff.
Jobs go live from 21st or 22nd April (look on website for details)
4,000 jobs at Croydon and Southamption? Definitly not. More like 400 – 500.
There will be some designated car parking spaces for those that have done ‘click and collect’. A planning application went in for that last year
https://www.brightonandhovenews.org/2024/06/20/ikea-says-its-opening-in-brighton-soon-as-it-plans-click-and-collect-pick-up/
Could have sworn the Woman from IKEA who was holding like a Job fair said 4,000-maybe that’s between 2/3 Stores.
I know it’s all been given the Go-ahead for Click n Collect-but can you just go in to Collect a item and not be Charged on that, and only pay for the Parking if you want to Shop elsewhere for up to 2/3 hours or more.
Will this store have a full blown restaurant? Or a deli style like Oxford Street? I am curious to know.