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9 February, 2026
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Open Market’s fairy dress designer won start-up money on Deal or No Deal

by bhnews
Monday 1 Sep, 2014 at 6:10PM
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A fairy dress designer’s dream came true when she won the money to open a stall in the newly revamped Open Market on Deal or No Deal.

IMG_0115.JPGViewers will be able to watch Beth Whitehall win her start-up fund on the Channel 4 gameshow on Thursday.

Beth has been making beautiful fairy dresses for more than 15 years and selling them at markets and festivals around the country.

When she heard that The Open Market was due to re-open, she was desperate to finally have a permanent home for her fairy fashions but she didn’t have the capital needed to start-up her business.

One afternoon, she happened to come across information about how to apply to be a contestant on Deal or No Deal, and she thought “why not?” And, much to her surprise, she was accepted.

Beth said: “I never imagined that I would be able to fund my business by appearing on a game show but I’m so pleased to have been given the opportunity.

“Already Unit 22 is busy and orders for fairy dresses and coming in all the time.”

Beth appeared on the show throughout August and she is the player on the Thursday’s episode.

Watch and see how today’s proud owner of Unit 22 even manages to get Noel Edmonds into one of her fairy dresses.

Unit 22 is now open at The Open Market, which was re-launched on July 19 after a major development.

Beth and her friend Charlotte Bernstein, pictured, make beautiful, hand-made fairy dresses and also offer a lovely range of locally produced fashion and accessories for girls and women.

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