Cash fares to rise on the buses to encourage speedier smartphone tickets

Posted On 06 Apr 2017 at 11:34 am

Brighton and Hove Buses’ centre fare is set to rise from £2 to £2.20 when you pay in cash as part of rises to bring in 1.5% more revenue.

The bus company says it is making the changes to try and persuade passengers to buy a fare in advance and speed up boarding times, with the smartphone M Tickets app centrefare charge remaining at £2.

Other main cash fares paid by bus users are all frozen including all young person’s Bus ID saver tickets and special single fares, short hops, the £2.50 main fare and the one-day city saver. One and seven-day city saver tickets bought by mobile phone or key card are frozen for the second year.

Brighton and Hove Managing Director Martin Harris said: “Despite excellent support from the council with bus priority lanes over the years, congestion is our single biggest challenge to running a reliable, frequent, efficient service.

“Every year it gets worse and we simply can’t ignore it. We’re always looking at ways to decrease journey times for our passengers.

“To put the 1.5 per cent rise into context: one new Euro 6 bus which reduces NO emissions by 99 per cent costs us £200,000. We currently have 48 of them but by the autumn we’ll have 82.

“We’re committed to investing millions for a better and cleaner future for the size of our bus service and this city.

“We know people are having a tough time right now and that’s why we’ve done our best to make the annual review as reasonable as possible.

“Rising congestion year on year means we have to increase the number of buses on a route, or reduce their frequency, or both. We don’t have a choice.

“We serve the biggest population of bus users per head of population outside London and we want to continue to provide a reliable, frequent and efficient service.”

Advance tickets, such as M-tickets and key cards now make up 83 per cent of cashless passenger journeys for the operator. Though Brighton and Hove Buses intends to retain the cash option for those customers who don’t wish to pay any other way for the foreseeable future, it wants to encourage more people to buy the cheaper tickets that are sold in advance.

The bus operator has also increased its support for disadvantaged groups to help them to travel by bus to health, welfare, employment and training appointments.

Congestion – recognised nationally as the number one risk to bus services keeping cities moving – is causing bus journey times to rise by 1.5 per cent every year putting pressure on Brighton and Hove Buses to increase the number of buses on the road just to maintain the same frequency of service. Operating costs go up in direct correlation by 1.2 per cent.

To help combat the problem, the city’s bus operator has elected to freeze around seventy per cent of fares in its annual review to come into effect on April 25, but instead will increase cash fares for what are known as the centre fare area – previously frozen for five record-breaking years. To avoid the increase, customers can simply pay in advance on their phones.

The 1.5 per cent – below inflation – net increase in revenue from the annual fare review will help the bus operator to maintain service levels of those buses severely affected by congestion-related delays.

Brighton and Hove Buses has worked successfully with the city’s council on initiatives to help speed up buses including a network of bus priority lanes such as the Western Road/North Street corridor, the A259 Coast Road and the A270 Lewes Road.

The bus operator, which has been helping the city to buck the national trend of declining bus use, is currently trialling an electric bus on the number 50 route in the city.

Click here for a full list of fares packages.

  1. Benny Reply

    Presumably the bus company still hasn’t noticed that fuel prices have dropped considerably.

    • Chris Reply

      Ofc they know they just choose to keep our money instead of helping customers, just like the trains last year with all the cancellations but still put their prices up because if you need to get to somewhere far you dont have a choice.

  2. Chris Reply

    I use this app on my 4g tablet that i use as a mobile phone aswell, the otherday for the first time i was told by a bus driver i couldnt use my tablet for it and tried to refuse me from getting on the bus its only the one driver, wether hes just a jobs worth but if its true then maybe you should change ur app to phone compatablity only instead of giving people the option

    • Jani Reply

      Next time you have a problem with a driver, ask for a info ticket to be printed. It gives you all the information you need, time etc etc.

      If he/she refuses, you can get the bus number on the front of the bus and at the back of the bus(three digit number).

      With the information, complain to B&H Buses. I would advise from using their Facebook page, email them directly because their helpdesk on Facebook are useless.

  3. Lucy Ambrose Reply

    It is disgraceful where the centre fare area is, as it does not include George Street in Hove, despite that being the main shopping area in Hove. It does cover as far down as lidl, just one stop from the Marina. I have to pay an extra 50p from my nearest stop, or walk to the town hall. I had thought it was the Brighton AND Hove bus company.

  4. John Reply

    So bus prices go up for those who can’t afford a pricey smartphone!

  5. Overcharged Reply

    If they want more people to use their app they should bloody well fix it! Mine crashes every single morning.

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