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29 March, 2026
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Home Brighton

St James’s Street traders launch snowflake trail

by Jo Wadsworth
Friday 15 Dec, 2023 at 12:14PM
A A
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St James’s Street traders launch snowflake trail

Paul from the Marine Tavern with his snowflake-strewn windows

A dusting of snowflakes has descended upon Kemp Town this Christmas as the St James Business Alliance invites locals and visitors to embark on a magical shopping experience.

Dozens of independent retailers in St James’s Street, including food and coffee shops, vintage and antique stores, hair salons, and bars, have transformed their windows into snowflake displays.

It’s the first year participating businesses in the area have come together to decorate their windows in a unified, fun, snowflake theme.

Diane Palmer, owner of Redroaster Cafe and Lucky Khao and the chair of the business alliance, said: “It’s been an incredibly tough year for independent businesses in Brighton, so to see everyone come together like this is amazing.

“We hope visitors will also enjoy our windows dotted with festive snowflakes.”

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Comments 3

  1. Derek says:
    2 years ago

    My favourite tea room in Madeira Place Leman is not to be missed

    Reply
  2. Derek says:
    2 years ago

    To Join St James Business Alliance Facebook Group, please find us on Facebook and state your business
    Thank you

    Reply
  3. Anne says:
    2 years ago

    Great. Made me chuckle. Fab St.James Street.

    Reply

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