New tourist sign featuring Brighton Wheel to be replaced

Posted On 07 Jun 2016 at 1:01 pm

A new tourist information sign is to be replaced after it was spotted it was still giving directions to the Brighton Wheel.

Tourist boards
The sign in St James’s Street was put up in March, just two months before the wheel was due to be dismantled after a lease extension was refused because it was deemed competition for the i360, due to open this summer.

The mistake was spotted by a resident, and a picture posted on Facebook, prompting an exasperated response from council leader Warren Morgan.

Cllr Morgan said: “The signs were commissioned by the Green administration. Has taken years for them to go up and they are out of date already. Is it any wonder the council was on track to spend over £8m more than it had coming in during the past financial year?

“The sign will be changed and I’ve asked for an explanation as to why it happened. The decision on the wheel was made before I took over and I’ve been clear my preference would have been for it to stay.”

One seafront trader, Ken Frost, said: “Many tourists keep asking where the wheel is. When told that it has gone they all ask why did the council do something so stupid?”

A council spokesperson said: “In March an error resulted in a wayfinding sign being installed which included an icon of the Brighton Wheel, an attraction due to be dismantled a couple of months later. This sign will soon be corrected for the cost of £150 and the base map, from which the city’s signs are generated, has been updated.

“The council’s sustainable travel transition year fund will cover the costs for updating this sign. This fund is a one year grant from the Department for Transport to cover various schemes including wayfinding signs.

“£1billion of work is planned or underway to transform our seafront. Due to the number of innovative projects being proposed, regular updates will be needed to signs guiding visitors to attractions. In the future, we will be looking to seek the costs for changing seafront signage from developers.”

The i360 says it is still due to open this summer, although its opening date appears to have been pushed back. Test flights were due to start in March, but the first small movements only began this month.

  1. Al Bion-Street Reply

    It goes to show you can’t be too careful!

  2. Valerie Paynter Reply

    My patient transport today told me they HATE the sight of that pole destroying the seafront appearance. Absolute catastrophe and the i360 could have been stopped in its tracks by the Green Administration but, backed by the Tories, agreed to raise and lend on £36. to impoverished Marks Barfield who were unable to get anyone in the world to provide any financial backing in the end (planning consent 2006). For awhile they had the promise of a bit of money, but in 2012/13 they pulled out. So depressing.

    • Dave Shagnasty Reply

      The fact that private finance wouldn’t buy into it just goes to show how little confidence they have in the i360 being financially viable.

      The wretched thing is totally out of keeping with the Regency neighbourhood that it dominates….

  3. Valerie Paynter Reply

    £36 million that was….not £36!

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