Albion have signed Bristol City striker Sam Baldock in a deal thought to be worth around £2 million.
Baldock has agreed to a four-year contract at the Amex and is available for selection against Charlton Athletic this Saturday (30 August).
Albion boss Sami Hyypia said: “Sam was one of our key summer attacking targets and I’m delighted we have now completed the transfer and to be able to welcome him to the club.
“Alongside our existing forwards, he will give us another attacking option and we hope he will continue to score goals for Brighton.
“He’s a predator, instinctive in front of goal and his career goal record is excellent. He’s played and scored goals at this level, and we are confident he can be a major threat for us going forward.”
Albion’s head of football David Burke added: “It’s been a very busy summer of transfer activity and player movements for the club. As with all transfer windows, patience has been the key, particularly as we had a very clear and defined target list.
“We are very pleased to have completed the vast majority of our business well ahead of the window closing and, most importantly, to have assembled an exciting and very talented playing squad for the season ahead.”
Hyypia added: “I’m really pleased with the work we’ve done and the squad we have here. We have quality and options across every position, and will allow us to rotate to cope with the demands of the Championship.
“The recruitment work has been excellent and I would like to thank David Burke and his team for the vital role they’ve played in identifying, scouting and recruiting our targets.”
Baldock scored 34 times in 79 appearances for City since 2012 and before this scored 5 times for West Ham United during the 2011-12 Championship season.
The 25-year-old hails from Buckinghamshire and spent his youth career at MK Dons.
Baldock played twice for England under 20s in 2009.