Registration is now open for Brighton and Hove’s first triathlon, which will take place on Hove Lawns on Sunday, September 11.
The event has already received international entrants from across Europe, including Germany, Denmark and France, following a soft launch some days ago.
Meanwhile entries for a more established race, the Kids and Teens Mini Mile held in Preston Park just before the Brighton Marathon on Saturday, 16 April, have also opened.
There are up to 1,500 places for the triathlon, with categories for elite athletes, experienced, intermediate and new participants.
There are three race distances available, including the standard distance; 1500m swim followed by a 40km cycle and ending with a 10km run and the smallest distance, the Super Sprint 400m swim, 5km cycle and 2.5km run.
Cllr Alan Robins, deputy chair of Brighton and Hove City Council’s culture committee, said: “The Brighton and Hove Triathlon is an excellent new event for the city and will attract many people to come along to participate or watch the sporting activity.
“Brighton and Hove has a strong reputation for high profile sporting fixtures and this is a welcome addition to the events calendar for 2016.”
A show on Hove Lawns featuring a shopping village, have a go areas for children and adults and a main stage hosting fitness classes and demonstrations will be held over the same weekend.
Show organiser Lisa Clayton said: “We will be showcasing a vast array of different sports, health brands, new technologies and fitness trends all gathered together in one place.”
For those aged seven to 17 interested in joining the Mini Mile, it pays to get in quick, as there are currently 850 early bird places available for just £8.50. Normal registration will be £11.50.
For the first time, money raised in sponsorship through the Mini Mile Races will support new title sponsor Cancer Research UK Kids and Teens, helping them to fund vital research into cancers affecting children, teens and young adults.
Sarah Martin, head of Cancer Research UK Kids and Teens, said: “It’s thanks to the generosity of our supporters that we’re able to fund more research into cures and kinder treatments for young people with cancer. So we hope as many youngsters as possible will pull on their trainers for this fun-filled event.
“By raising vital funds, every step they take along the mile will help bring us one step closer to beating children’s cancers sooner.”
European Champion Jo Pavey, last year’s guest race starter for the Mini Mile and the Brighton Marathon said: “I loved seeing the enthusiasm and excitement the children had for the races and really enjoyed sharing their race day with them. It’s good to see so many children getting active and taking part.”