Brighton Kemptown MP Simon Kirby switched from Tory blue to an unmissable pink as he gave his backing to Britain’s biggest breast cancer charity.
Mr Kirby, a Treasury minister, agreed to “Wear it Pink” for the annual colourful campaign organised by Breast Cancer Now.
The charity is running Britain’s “biggest, brightest and pinkest fundraiser – Wear it Pink – on Friday 21 October”.
Breast Cancer Now said: “Wear it Pink is back for its 15th year, calling on supporters across the country to add a flash of pink to their wardrobe for the day and raise money for Breast Cancer Now’s life-saving breast cancer research.
“Wear it Pink raises close to £2 million each year for world-class research into breast cancer and this year it’s going to be pinker and more fun than ever before.
“Anyone can take part, whether at work, at home or at school. All you have to do is wear something pink and donate what you can.
“When you join the hundreds of thousands of people who take part in wear it pink, you become part of a collective force of scientists, supporters and people affected by breast cancer, passionate about putting an end to deaths from the disease.”
Mr Kirby MP said: “50,000 women are diagnosed with breast cancer each year in the UK and sadly around 11,500 women and 80 men will lose their lives to the disease. Together, we must put a stop to this.
“Through cutting-edge research, Breast Cancer Now are tackling the disease from all angles to ensure that, by 2050, everyone that develops the disease will live.
“But we all need to join forces and act now, and in Wear it Pink there is a fun and simple way for everyone to get involved.
“I’m fully committed to standing up for the women and families affected by the disease in Brighton Kemptown and Peacehaven and I am very proud to take part in Wear it Pink.
“I hope everyone in the local community will join me by wearing it pink on Friday 21 October and show their support for Breast Cancer Now.”
Breast Cancer Now chief executive Baroness Delyth Morgan said: “It’s wonderful to see so much parliamentary support for Wear it Pink.
“It’s a great opportunity for friends, co-workers and families across the UK to have some fun, wear something pink and show their support for those affected by breast cancer.
“Far too many women are still losing their lives to this dreadful disease. On Friday 21 October, every cake baked, every feather boa or pink tie worn and every laugh shared will help us create a future where no one dies from breast cancer.
“We will all be standing together, with colleagues and friends, to stop breast cancer taking the lives of the people we love – and we very much hope you’ll join us.”
