The first British Beard and Moustache Championships are due to be held in Brighton today (Saturday 15 September).
They follow the hosting of the World Beard and Moustache Championships here by the Handlebar Club five years ago.
It starts with a parade in the Pavilion Gardens area of Brighton from 12.30pm followed by the competition in the Corn Exchange from 2pm.
Other categories include natural moustaches, English, handlebar and freestyle, natural partial beards, natural sideburns, musketeer and the new sculptured.
Expect to see full beards including those with a styled moustache as well as freestyle full beards.
It costs £20 to enter the contest at the Corn Exchange and £12.50 to watch the charity fundraising event.