Plans for a giant ferris wheel on Brighton seafront have been resurrected with an alternative location for the temporary tourist attraction.
Developers Paramount originally wanted to build the Brighton O next to the West Pier. This plan was withdrawn in February after developers of the 180m i360 viewing tower objected on the grounds it would clash with that.
Now, Paramount is looking at a new site at Dalton’s Bastion, just east of Brighton Pier and opposite the Terraces development.
A report to cabinet councillor for culture David Smith being discussed on December 7 recommends granting temporary landlord’s permission for no more than five years.
Officials are still keen that the attraction would not compete with the i360. The ‘O’ would therefore be required to close when the tower opened.
If the council agrees as landlord for the site to be used, a formal planning application would still be required.
Exact dimensions of the wheel are yet to be agreed – and may not necessarily be the same as those previously planned.
Cabinet councillor for culture David Smith said: “I’ll be thinking about it carefully. Such an attraction could help sustain visitors which is crucial in a recession. People coming to the wheel could be expected to spend their money in neighbouring businesses as well.
“It has potential to put to good use an otherwise vacant part of the seafront.”
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