A Brighton social media intern has caused a Twitterstorm by apparently threatening to run down cyclists who use the road instead of cycle lanes.
This was retweeted at least 85 times before she deleted it and apologised twice.
The second read: “Once again, my deepest apologies for what I’ve said as well as to those that have been offended by my comments.”
But this did not stop her getting hundreds of angry replies.
@littlebearson Not offended, just shocked at the selfishness and lack of understanding. Have you ever even tried to use a cycle lane?
— Rob Hayden (@RobertHayden) July 23, 2014
@littlebearson You’re a disgrace. My brother was hit by a van while he was cycling today. Probably by someone like you.
— Shotokancyclist (@Teeceboy) July 23, 2014
She has now renamed the account and made it private.
Kirsty was interning at White Hat Media, who released the following statement: “We are aware of a tweet that one of our interns has sent featuring a remark about cyclists that clearly and justifiably offended many people.
“While the content of this tweet or any other tweets sent from the personal social media accounts of our employees are in no way representative of the views of the company or its staff, it is quite clear that this tweet was extremely ill-informed and made with very poor judgement.
“We have requested that the employee in question remove the offending tweet so that the hurt and offence it has caused can be limited as much as possible.
“While we pride ourselves on the work with social media and understanding the many nuances of online etiquette, we appreciate that this has been a severe lapse in the otherwise good online conduct of one of our employees.
“In light of this occurrence, we can assure you all that this matter is being taken with the utmost seriousness that it deserves.
“We would like to make it completely clear that White Hat Media has cyclists among its own staff, including its directors, and does not condone the contents of the message in any way whatsoever and can assure everyone that cyclists are held in very high regard by the company and its employees.”
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