Council under fire for allowing vegan ice cream ad to stay up for weeks


A painting of a pot of vegan ice cream on a wall has angered conservationists.

The mural of Oatly’s new dessert appeared on the Church Street side of Gelato Gusto’s building in Gardner Street, resulting in calls from the Brighton Society for it to be painted over.

Its existence frustrated members of the society who recently campaigned against a mural advert for Bombay Sapphire gin at the same site.

The society regularly uses its Twitter account to highlight problems with graffiti in the city as well as murals within the North Laine conservation area.

It questioned whether it had planning permission from Brighton and Hove City Council.

The council said that planning permission had not been granted for the mural and that it would be coming down on Monday 16 December.

Oatly had offered to remove it by this date and the council said that it was “happy with that”.

But the Brighton Society said that as it breached planning regulations, the advert should come down straight away.

The society had been under the impression that another ad mural for Bombay Sapphire had been painted over after council intervention – but its artist Aroe told Brighton and Hove News the advertising period the gin company had paid for had simply come to an end.

Planning applications for the Oatly ad were submitted in July and November for the mural but the council said that both lacked information and were not “validated”.

Oatly said that the wall had been “used for numerous commercial designs over the years”.

The company’s communications manager Linda Nordgren said that it had been advised that it was not standard practice for a council to provide consent.

She said: “In order to follow due diligence, prior to painting the design, our supplier applied to Brighton and Hove City Council via its planning portal.

“Further to the application being received, our supplier also had a verbal conversation with a representative from the council’s planning department. At no point were any concerns or objections raised.

“We took a recommendation from our supplier that this was the standard and correct process but we welcome the council to review and clarify the process.”

She said that the company would look again at its processes before future campaigns.

  1. Joe Stains Reply

    I have no idea where vegans get their energy to live, or more importantly, their energy to love.

    For example, gammon ham is a tasty meat, packed-full of protein and nutrients.

    Gammon; the king of meats!

    • Chris Reply

      Your idea of vegans having a lack pf energy dates back many years when views were different and it was very hard to get vegetarian meals, let alone vegan, in most parts of the world – India being possibly the main exception.

      I can remember a Punch cartoon, from either the sixties or the seventies I think, portraying an extremely skinny man, with long hair and beard, in a shop talking to the assistant. The caption went along the lines of “You’d better make that half a pound of brown rice, I don’t think I’ve got the strength to carry a full pound.”

      Dietary needs are better understood today to acxhieve a healthy balance whether you are omnivorous, carnivorous, vegetarion, vegan, raw food, etc. etc. It can take a bit of effort to get the healthy balance though, it’s not just a matter of eating masses of random vegetables.

      • Fishwife, 49 Reply

        The Internet™ – allergic to sarcasm, irony and satire since 1983.

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