A man trading illegally on Brighton seafront has been fined mor than £500 by magistrates.
Anthony Harnwell invited members of the public to use his bike to try to cycle in a straight line.
Harnwell of Bayliss Road, London, was offering cash incentives on the seafront for people to try cycling a distance of five metres.
But he had adapted the bike, making it almost impossible to do so.
At Brighton Magistrates’ Court Harnwell was fined £525 with £350 costs for trading without a licence.
He was spotted by Brighton and Hove City Council seafront officers on the south side of Madeira Drive opposite the Sealife Centre.
They warned him that he could be prosecuted but he returned later the same day.
He failed to appear in court and was convicted in his absence.