The Brighton developer behind a proposed hotel scheme to revitalise the Madeira Terraces shared his vision today of a “people’s prom”.
Roger Wade, chief executive of Boxpark, praised Brighton and Hove City Council for its determination to revive the terraces.
And he paid tribute to the fundraising campaigners behind the Save Madeira Terraces raffle.
But Mr Wade and Brighton architect Paul Nicholson, of Chalk Architecture, spoke of the need for a sustainable business model to fund the work needed now and in the future.
Their vision would extend the upper promenade towards the sea, creating an area comparable to the prom and lawns in Hove.
The extended prom would sit on top of the offices, shops, bars, restaurants and a 120-room five-star hotel planned for the space below which includes the current dilapidated arches.
The frontage would take up part of the width of Madeira Drive which would be pedestrianised along the lines of New Road which is a shared space.
The lower seafront road would still host events like the speed trials which took place at the weekend.
Parking could be shifted to Black Road although this would bring the scheme into conflict with the council’s Waterfront project, which involves moving the Brighton Centre to Black Rock.
The “new Brighton Centre” would also be a conference centre and concert venue while the current Brighton Centre would make way for an extension of Churchill Square.
Mr Wade, a former Sussex University student, said: “Today, we released brand new CGI images of our Brighton Madeira Terrace development proposal – the People’s Promenade.
“The images show the stunning reimagining of the renowned Victorian arches into a world-class, beachfront leisure destination.
“The new development would create green public spaces and make it easier for people to access Brighton beach via Madeira Drive.
“The project aims to return Madeira Drive to its former glory, creating a vibrant hub of activity on the seafront, including a year-round retail parade and food and beverage destination extending on to the promenade, as well as a world-class hotel development.
“The new building and ubran green spaces would aim to substantially increase commercial performance, creating hundreds of jobs and encouraging international tourism to Brighton and Hove.
“The new Brighton proposal is being led by Brighton and Hove resident and Boxpark founder, Roger Wade, who has developed the plans alongside local architect Paul Nicholson, from Chalk Architecture.
“The regeneration project would restore the existing Victorian arch structures while retaining their architectural heritage and increasing commercial appeal for both locals and visitors.“
Mr Wade said: “As a Brighton and Hove resident, I’m passionate about the regeneration of our outstanding seafront.
“Maderia Drive and the accompaniying Terrace are the embodiment of the Victorian grandeur that saw Brighton become the UK’s favourite seaside destination.
“The new images show how our proposal would redevelop the area while maintaining the architecture that Madeira Terrace has become known for.”
Mr Nicholson, from Chalk Architecture, said: “Further to developing a concept to save the Madeira Arches in 2015, we have had an ongoing constructive engagement with the local community about our ideas.
“In response to significant public interest the scheme has evolved over time into a dynamic proposal of new and enhanced public space wrapping around retail, leisure and commercial office use.
“Working with the Boxpark team has transformed the scheme into an exceptionally exciting prospect.”